We will design products and packaging with their entire lifecycle in mind, creating circular pathways such as repair, resale, and recycling.
Why it matters: Circular design principles are crucial for any sustainable business to implement to preserve resources. Circularity is closely tied to our Climate Positive goal as well. We consider circularity across all parts of our business - focusing on product design, packaging, and all other operations. We’re designing with our products’ full lifecycle in mind and prioritizing circularity principles of reduction, reuse, repurposing, and recycling.
Focus Area #1
We want to ensure all products Mejuri produces will have an end-of-life offering available to customers.
Methodology
Number of units repaired via Mejuri repair programs
Prioritization of materials that can be reused, recycled, or regenerated
Number of products made with recycled content
Percentage of packaging materials are biodegradable or commonly recyclable
Percentage of products derived through regenerative practices
October 2024 Update:
Since establishing this goal, we are in the planning phase of the Mejuri repair program and aim to collaborate with repair centers across North America–specifically in the US, Canada, and Mexico. These centers will handle repairs, ensuring that every piece is given the care it deserves. Any items that cannot be repaired will be replaced (depending on the warranty) or recycled. This approach not only upholds our commitment to quality but also reinforces our dedication to circularity. While the program was originally planned for launch in 2024, the repair program has been delayed; however we are actively working to launch the program in 2025.
Focus Area #2
We want to prioritize materials that can be reused, recycled or regenerated.
Methodology
Percentage of products made with recycled content
Percentage of materials derived through regenerative practices
Percentage of packaging materials that are biodegradable or commonly recyclable
October 2024 Update:
Since establishing this goal, we have made significant strides in our material sourcing:
As part of our commitment to our circularity goal, we continue to prioritize recycled gold and silver for the production of Mejuri jewelry, while also increasing our use of Salmon Gold from Regeneration over time.
As a founding partner with a $1.5M investment in Regeneration, Mejuri has already integrated Salmon Gold in its supply chain, creating jewelry products that more closely link our supply chain and climate activities. We will continue to increase our use of Salmon Gold material enabling us to achieve higher levels of traceability for overall gold sourcing while contributing to habitat restoration.
In June, we launched our first capsule collection made with Salmon Gold. Through this collection, 282 ounces of Salmon Gold were contributed to our total supply. The collection was highly successful and with another collection planned for next year, we expect to steadily increase the amount of this nature-positive gold used in our jewelry.
Regarding packaging, customers continue to choose our reduced packaging option at checkout (14% year-to-date) - and we’re actively working to increase this percentage.Our packaging is also undergoing a redesign, guided by sustainability principles that prioritize the use of recycled materials, the elimination of plastic, and prioritizing reuse and recyclability from the start of the design process.
Focus Area #3
We want to reduce and redirect waste produced at Mejuri offices, stores, and warehouses.
Methodology
October 2024 Update:
Since establishing this goal, we have made notable progress in waste reduction.
708.78 lbs of plastic waste have been diverted from landfills in the first half of this year
1,875.39 lbs of plastic waste have been diverted from landfills since we launched the Terracycle program in 2023.
We continue to improve on our waste reduction efforts. A major focus this year has been ensuring that we have quality data to effectively track our progress. We are collaborating closely with our fulfillment center and retail teams to identify waste reduction opportunities and create a roadmap for continued improvement.
Given that poly bags are widely used in the jewelry industry to protect products but are not commonly recyclable, we have partnered with specialty recycler Terracycle to give new life to this material. Since our launch of the Terracycle program in 2023, we’ve successfully recycled a total of 1,875.39 lbs of plastic film, 708.78 lbs of that amount recycled in the first half of this year alone. We recognize the potential for further improvement in this area and are actively working to expand the capacity of our plastic film recycling program specifically as our retail footprint grows.