2030 Sustainability Goals
Because jewelry is a reflection of who you are, we partner with trusted suppliers around the world and use high-quality, responsibly sourced materials to craft pieces designed to last a lifetime.
PEOPLE
An Emboldened Community
We’re holding ourselves accountable to Mejuri’s growth by setting ambitious standards across our operations, ensuring that how we grow reflects our values and drives meaningful impact in the communities we serve.
As part of a globally connected industry, we recognize the opportunity—and responsibility—to extend our influence beyond our business. Mejuri’s social impact and philanthropic efforts are deeply connected. Together with our customers, we champion causes that uplift women and underrepresented communities, creating lasting change through collective action.
Methodology
Percentage of key vendors and partners committed to Mejuri’s DEIB standards
Percentage of key vendors and partners demonstrating progress against DEIB targets
May 2025 Update
We’re proud to share that we finalized our Supplier DEIB Program in January and have begun collecting data to track progress with our partners.
In the first three months of the program, 28% of participating suppliers reported having their own internal DEI initiatives, and 5% qualify as diverse suppliers.
While this is just the beginning, we’re committed to building the resources and support systems our partners need to grow—and to driving progress together.
Methodology
Number of Mejuri in-store events
Number of volunteer hours
Number of community members impacted by community philanthropy
May 2025 Update
Since setting our goal to deepen community impact, we’ve focused on creating in-store events and volunteering opportunities that empower Mejuri team members to connect meaningfully with local communities. In 2024, we hosted nine events across six stores, welcoming over 4,600 attendees.
Number of Mejuri in-store events: 9
Number of volunteer hours: 92
Number of community members impacted by community philanthropy: 315
Volunteering
In 2024, Mejuri held a company-wide volunteering initiative as part of our annual Give Back Week. Team members in New York and Toronto assembled chemistry and STEAM kits, along with handmade bookmarks, for local nonprofits. These were donated to The Toronto Foundation for Student Success (TFSS) and The Boys and Girls Club of Harlem, ultimately supporting 315 children. In total, our team contributed 92 volunteer hours to these projects.
Inside Design Series
In May, we hosted a special event at our Flatiron store in New York City as part of the Inside Design series by the New Museum. Isolde Brielmaier, Deputy Director of the museum, invited Noura and Patricia Mweene—founder of Design Thinking Africa—to lead a powerful conversation on Mejuri’s partnership with Patricia. During the event, Patricia showcased stunning gemstones cut and polished by women in Zambia, made possible through scholarships funded by Mejuri.
Isolde Brielmaier and Patricia Inonge Zita Mweene | Photo Credits: Zev Starr-Tambor
A Culture of Belonging & Growth
We’re committed to fostering an authentic, connected community—one where every team member contributes to our culture and has opportunities to grow personally and professionally.
We know meaningful change begins with listening. By actively engaging our teams, we ensure every voice is heard and valued. This not only strengthens our culture, but helps us better support our people and evolve in ways that meet their needs.
Methodology
Percentage of employees who respond positively to engagement questions in surveys
Percentage of employees who self-report that they feel that Mejuri is an inclusive environment
May 2025 Update
Since introducing our employee survey, we’ve maintained an engagement score of 76
81% of employees report that they feel Mejuri is an inclusive environment.
Engagement
By creating meaningful opportunities to listen and engage with our team, we’ve gained valuable insights into how we can better support our employees and respond to their evolving needs. As part of this ongoing effort, our People Operations team regularly conducts surveys to identify strengths, uncover areas for growth, and design programs that reflect the needs of our people. We're proud to have maintained an employee engagement score of 76.
Inclusion
For every team member to feel empowered to help shape our culture, they must first feel heard and valued. Our commitment to a strong listening culture helps us attract and retain the right talent, uphold our shared values, and create an inclusive and supportive employee experience. Today, 81% of employees report that Mejuri is an inclusive environment.
Methodology
Candidate pipeline conversion across all job postings
Candidate net promoter score
Diversity metrics at the executive level (c-suite)
Diversity metrics of all employees
Diversity metrics of all leaders (VP and above)
May 2025 Update
Beyond evaluating and setting benchmarks, we are committed to ensuring that we have the necessary policies and guidance to support this goal. This includes reducing the potential for implicit bias, communicating clear performance standards, and reviewing additional support that may be needed for equity-seeking groups.
Pipeline Conversion
Leveraging data from our survey, we set metrics to measure candidate pipeline conversion across all job postings and tracked candidate net promoter scores to evaluate the impact of our efforts. This has included gathering demographic data in the interview process to understand our pipeline all the way to offer, offering hiring manager training and implementing a scorecard system to deliver an equitable hiring process
Diversity, Leadership
Ethnicity
White: 60%
Asian: 17.1%
Black: 2.9%
Middle Eastern: 8.6%
Prefer Not to Answer: 11.4%
Diversity, Global
Ethnicity
White: 31.6%
Asian: 26.5%
Latin/Hispanic: 12.1%
Black: 10.5%
Middle Eastern: 4.3%
Indigenous: 1.8%
Two or more races: 4.1%
Prefer not to answer: 9%
Methodology
Percentage of employees that received a promotion in the previous year
Annual retention metric
May 2025 Update
15% of employees received a promotion this year
46% Metric
Professional Growth
We’re proud to share that 15% of global employees earned promotions last year, moving to new disciplines, or stepping into temporary leadership roles during peak season.
Mentorship
We launched the High-Potentials Program to help top-performing corporate team members develop career-advancing skills and increase their impact. Participants are chosen for their performance and alignment with Mejuri’s core values.
Training
Our seasonal training and talent talks at the fulfillment center supported employee mobility, with former team
Engagement
By creating meaningful opportunities to listen and engage with our team, we’ve gained valuable insights into how we can better support our employees and respond to their evolving needs. As part of this ongoing effort, our People Operations team regularly conducts surveys to identify strengths, uncover areas for growth, and design programs that reflect the needs of our people. We're proud to have maintained an employee engagement score of 76.
Inclusion
For every team member to feel empowered to help shape our culture, they must first feel heard and valued. Our commitment to a strong listening culture helps us attract and retain the right talent, uphold our shared values, and create an inclusive and supportive employee experience. Today, 81% of employees report that Mejuri is an inclusive environment.
PLANET
Climate Positive
We’re going beyond carbon neutrality by investing in carbon removal through restoration and conservation projects in regions where we and our suppliers operate.
Why it matters: As the need to maintain a resilient planet accelerates, reducing emissions isn’t enough. We must also restore ecosystems, protect biodiversity, and adopt regenerative practices. Climate impact is global and interconnected—collaboration across industries is essential to drive meaningful, far-reaching change.
Methodology
Percentage reduction in emissions across Scope 1, 2, and 3
Percentage renewable energy used in our buildings
Greenhouse gas intensity of customer shipments
Percentage of suppliers demonstrating progress against environmental performance goals
Percentage renewable energy used by suppliers
May 2025 Update
Percentage reduction in emissions across Scope 1, 2, and 3
-8% Total
-25% Scope 1+2
-8% Scope 3
Percentage renewable energy used in our buildings
40%
Greenhouse gas intensity of customer shipments
4.2
Percentage of suppliers demonstrating progress against environmental performance goals
43%
Percentage renewable energy used by suppliers
44%
In early 2025, we submitted our target and plan to the Science Based Targets Initiative (SBTi) for validation. SBTi validated our near-term reduction target and plan in February 2025.
By 2030 Mejuri is committing to:
Reducing absolute emissions in Scopes 1 and 2 by 66.5%
Reducing emissions intensity in Scope 3 by 52%
Real Talk: What are science-based targets, and why are they important for companies to set?
Science-based targets give companies a clear, actionable path to cut greenhouse gas emissions in line with limiting global warming to 1.5°C, supporting the Paris Agreement and helping manage climate risks.
Methodology
We will map Mejuri’s impacts on biodiversity and water across sourcing of key raw materials
We will prioritize and develop action plans in areas where we have the most significant biodiversity impact
May 2025 Update
In 2024, we joined the UN Global Compact Network Canada Biodiversity Working Group to explore best practices in corporate biodiversity action. This collaboration laid the foundation for developing our first Nature Roadmap, equipping us with the tools and knowledge to better understand our relationship with nature.
To deepen this understanding, we conducted a biodiversity assessment—mapping dependencies, Key Biodiversity Areas (KBAs), and environmental pressures across our value chain. This work directly supports our Climate Positive by 2030 goals and aligns with leading global frameworks to help us identify key risks and opportunities for positive impact.
Using our findings, we’ve developed a few key areas of focus:
Water Use in Direct Operations
We’re currently collecting 2024 water use data to establish a baseline, which will inform our reduction and efficiency targets moving forward.
Pollution Mitigation in Manufacturing
All suppliers are required to maintain an Environmental Management System (EMS) to monitor, reduce, and mitigate air, water, and soil pollution.
Industry Leadership
Beyond our own operations, we’re committed to driving systemic change in the jewelry industry. Our work with Regeneration and the Salmon Gold™ initiative serves as a model for ecosystem rehabilitation within the sector.
Biodiversity
Assessing our biodiversity impact is not a one-time effort. In January 2025, we completed biodiversity and water assessments, which helped identify and guide our actions for positive biodiversity impact and inform our Nature Roadmap. Developed in alignment with the World Jewellery Council’s (WJI) Nature Action Playbook, the roadmap addresses 20 key questions that will shape our 2025 disclosure and fulfill our one-year WJI membership commitment.
Nature-related Targets
Our next phase is to establish nature-related targets—either through the Science Based Targets Network (SBTN) or by aligning with the Taskforce on Nature-related Financial Disclosures (TNFD), or potentially both. The path we take will depend on the direction of our global expansion, applicable regulations, and the materiality of nature-related impacts to our business. Evaluating the best course of action is the next step.
This work supports our dedication to creating a positive biodiversity impact through our partnerships and products, one of our key focus areas as part of our Climate Positive by 2030 commitment.
Emissions Reductions
We are tracking our total greenhouse gas emissions that impact climate, seeking to reduce those emissions by 2030 to the amount set out in our science-based target. We've brought down our operation footprint (scope 1 & 2) by one quarter; our supply chain emissions are up slightly due to growth even if our emissions intensity (emissions per $) has gone down.
We’re cutting emissions by prioritizing low-carbon materials, advancing our reduction roadmap, and encouraging suppliers to use renewable energy. Remaining emissions are addressed with Renewable Energy Credits (RECs) and offsets, purchased proactively using our emissions data.
Renewable Energy represents the portion of all energy powering our offices and stores — including fuels as well as electricity — that is renewable. We use the more stringent definition of renewable that does not include large hydropower. Greenhouse gas intensity of our shipments reflects the emissions required to get our product to customers.
To gather supplier progress we surveyed our key supply chain partners to understand their climate goals and to gauge the extent to which they've made progress through energy efficiency, renewables, sustainable material use and more.
PRODUCT
100% Circularity
We design products and packaging with their full lifecycle in mind, creating circular pathways like repair, resale, and recycling.
Why it matters: Circular design helps preserve resources and is key to our Climate Positive goal. By applying circular principles—reduce, reuse, repurpose, recycle—across product design, packaging, and operations, we’re building a more sustainable business from the ground up.
Methodology
Number of units repaired via Mejuri repair programs
May 2025:
Since establishing this goal we’ve worked hard to ensure all products have post-use options.
Repair Program
We’re currently working to establish a repair program that will roll out in 2025. The program is in the testing phase, with plans to partner with locations across North America (including the U.S., Canada, and Mexico), where customers will be able to send in products for repair.
Methodology
Percentage of products made with recycled content
Percentage of materials derived through regenerative practices
Percentage of packaging materials that are biodegradable or commonly recyclable
May 2025:
Recycled Content
Since establishing this goal, we’ve continued to make meaningful strides in our material sourcing:
94.11% of gold and 94.75% of silver are from recycled sources
To support our circularity goals, we prioritize recycled gold and silver in our jewelry. In 2024, we increased our use of recycled silver by 3%.
Regenerative Materials - Salmon Gold ™:
In 2024 we launched our first Salmon Gold ™ collection using only 100% traceable gold from restoration and remaining projects with Regeneration.
370.38 oz of gold derived through regenerative practices that were made into our Salmon Gold ™ collection
The collection included four sizes of our bold texture hoop
By increasing the use of Salmon Gold™ in our products, we’re enhancing traceability in our gold sourcing, supporting habitat restoration, and advancing our Climate Positive by 2030 goals. Revenue from this collection directly funds ongoing ecological restoration efforts.
We’ve started production of our second Salmon Gold ™ collection that will come in the fall of 2025. We are excited to source more gold from our partners in the coming year to get this volume higher.
Methodology
Weight of waste diverted from landfill
Year-over-year reduction in waste
May 2025:
Since establishing this goal, we’ve made significant progress in waste reduction.
Tackling Hard-to-Recycle Packaging
Poly bags are commonly used in jewelry packaging, but they’re rarely recyclable through standard municipal systems. To address this challenge, we partnered with specialty recycler TerraCycle to responsibly recycle plastic film waste.
2,584.82 lbs of plastic waste were diverted in 2024
3,751.43 lbs of plastic waste diverted since the 2023 launch of the program
Since launching the program in 2023, we’re working to expand our plastic film recycling capacity to keep pace with our growing retail footprint.
Packaging
To reduce our environmental footprint, we offer a reduced packaging option at checkout. As of 2024, 18% of customers have opted in—and we’re committed to increasing that number. We’re launching redesigned packaging in winter 2025 that uses recycled materials, eliminates plastic, and prioritizes reuse and recyclability.
100% Traceability of Precious Materials
We will educate customers about the origins of their responsibly sourced products, from materials to craftsmanship locations.
Why it matters: While each Mejuri piece has a maker’s mark, tracing our jewelry’s full journey goes beyond the finished goods factory. We’re committed to identifying the origins of raw materials, though traceability data may vary by supplier, region, or mine. As we introduce new products and suppliers, our traceability efforts will evolve, underscoring the ongoing, dynamic nature of this work.
Methodology
Percentage of natural diamonds purchased that are traced to a group of known mines.
Percentage of lab grown diamonds purchased that are traced to the grower.
Percentage of precious colored gemstones purchased that are traced to the region within the country of mining origin.
Percentage of pearls purchased that are traced to the country of farming origin.
Percentage of precious metals purchased that are traced to mine of origin or the recycler.
May 2025 Update
Since establishing this goal, the Mejuri Sourcing team has made significant strides in our traceability.
Natural Diamonds: 6% unknown, 65% traced to country of origin, 29% traced to mine or group of known mines.
Lab Grown Diamonds: 100% traceable to grower
Colored Gemstones: 1% unknown, 92% to country of origin, 7% traced to region within country of origin.
Pearls: 100% traced to country of origin
Precious Metals: 2% unknown, 95% traced to country of refiner or recycler, 3% traced to known mines.
Traceability
Achieving traceability with finished goods suppliers is a complex process—one that demands strong cross-functional collaboration across our company and supply chain. Since early 2024, we’ve increased traceability of natural diamonds by 13%, reaching back to the mine or group of known mines. While tracing smaller melee diamonds remains a challenge, we’re grateful to work with suppliers who share our commitment to continuous improvement.
Since establishing our Traceability goals in 2023, our supply chain and sustainability teams have focused on operationalizing this commitment by refining specifications, developing data collection tools to assess our baseline, and collecting documentation from suppliers.
In 2024, we partnered with all our suppliers to conduct our first full traceability assessment. Despite industry-wide limitations, each supplier self-reported their data, helping us establish a foundational baseline. Our traceability survey is now a dynamic tool that allows us to track and validate progress in real time, as our standards, sourcing, and product mix continue to evolve.
% Traceability
PHILANTHROPY
Empowering Women & Underrepresented Communities
We will support underrepresented individuals through education, upskilling, and advocacy, driven by collaborations, scholarships, partnerships, and donations.
Why it matters: Mejuri has redefined fine jewelry as everyday luxury while championing positive community and industry impacts. Supporting women and underrepresented groups aligns with our values, empowering them to shape their future. Through scholarships, bursaries, and grants, we extend our impact, fostering transformative change in the jewelry industry and beyond.
Methodology
USD donated to causes and organizations that positively impact women and underrepresented communities
Number of women receiving scholarships, bursaries, or grants
Number of nonbinary people receiving scholarships, bursaries, or grants
May 2025 Update
Crossing the US $1 million philanthropy mark in 2024 was significant for a young company like Mejuri, but we're not done yet. We’ll continue building this impact through new programs and partnerships.
Over $1,000,000 USD donated to date
Through Indspire: 72 scholarships PTD (2020 to 2024);
Through Design Thinking Africa: 16 scholarships PTD (2023 to 2024)
Through UNCF: 39 scholarships PTD (2020 to 2024)
To date: 127 individuals have received scholarships
As part of our expanded philanthropic efforts in 2024, we launched the Mejuri Design Excellence Award—a new initiative supporting emerging talent in jewelry design and craft. Through partnerships with art schools in Canada, the U.S., and the U.K., we’re providing scholarships and bursaries to students pursuing careers in the field.
Beyond financial support, Mejuri is committed to enriching the student experience through portfolio reviews, guest lectures, events, and mentorship opportunities led by our team.
Thanks to the generosity of our community during Giving Tuesday 2024, we raised funds to expand the program to two additional schools. In total, $70,000 was granted and disbursed to 16 students across participating institutions.
The participating schools are:
California College of the Arts (USA)
Central Saint Martins (UK)
George Brown College (Canada)
Rhode Island School of Design (USA)
Savannah College of Art & Design (USA)
Ontario College of Art & Design University (Canada)
Vancouver Community College (Canada)
