Episode One of “A New York Minute” Is Out.Watch Now.
Visit Our Piercing Studio.Book An Appointment.
A New York Minute
A campaign series directed by Gia Coppola.
Set against the backdrop of New York City, three episodes depict perfectly imperfect portraits of
Emma and her four friends navigating a chapter of transition.
The campaign series explores how everyday moments shape our lives, where success is about showing up as our
true selves and embracing confidence as much as uncertainty.
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Discover our thoughtfully designed stores across North America, Australia and the UK.
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