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A NEW YORK MINUTE
Set against the backdrop of New York City, three episodes depict perfectly imperfect portraits of
Emma and her four friends navigating a chapter of transition.
The campaign series explores how everyday moments shape our lives, where success is about showing up as our
true selves, and embracing confidence as much as uncertainty.
EPISODE 01: THE GROCERY STORE
The lawless grocery run ahead of a celebratory weekend trip. While stocking up in a small town market, lingering anxiety melts in the company of friends. In this moment, the trip is all promise and no let down, everything and nothing could happen.