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A New York Minute
A campaign series directed by Gia Coppola.
Set against the backdrop of New York City, three episodes depict perfectly imperfect portraits of Emma and her four friends navigating a chapter of transition.
The campaign series explores how everyday moments shape our lives, where success is about showing up as our true selves and embracing confidence as much as uncertainty.
Episode 01: tHE GROCERY STORE
The lawless grocery run ahead of a weekend trip. While stocking up in a small town market, lingering anxiety melts in the company of friends. In this moment, the trip is all promise and no let down, everything and nothing could happen.
Episode 02: tote bag
An early morning therapy appointment that stays with you all day. The clamor of New York City still isn’t loud enough to drown out your thoughts. Somehow, we hear what we need to hear in the least expected ways.
Episode 03: we need to talk
An all-hands-on-deck pep talk can only mean one thing: change is on the horizon. Sometimes all you need is support from friends—and a power blazer.
