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How our mission inspired us to take action

At Mejuri, our mission is simple: “fine jewelry for my damn self”, no occasion required. Feeling disconnected from the traditional industry narrative, our co-founder and CEO Noura Sakkijha leveraged her learnings as a third-generation jeweler to rethink the way we purchase jewelry—for ourselves. Since 2015, we’ve been putting a modern spin on an old industry through high-quality craftsmanship, timeless design, meaningful stories and an authentic sense of community. Millions of you have responded in kind by following us on Instagram, subscribing to our emails, meeting each other at our stores and events, and starring in our campaigns.

At the end of the day, you buying jewelry for yourself is what brings Mejuri to life.


“After one year of living in Toronto, I bought the signature Croissant Dôme Earrings on my birthday. It almost felt like Mejuri and I were celebrating my time here together.”


“I just received the pieces that I bought FOR MYSELF for Mother’s Day. The way new jewelry feels and does for one’s confidence is amazing. Especially with Mejuri pieces.”


“I purchased a Mejuri gold diamond band when I got engaged! I wanted something beautiful that represented who I was next to the person I was about to become. I continue to wear the ring along with my engagement and wedding bands. Every time I look down at it, it reminds me that I was my own before I was anybody else’s.”



In June 2020, we established a fund to support women with the tools to empower themselves. We believe that as a community, women empower everyone around them, promoting collaboration, fairness and equality. Our mission for the fund is to give these tools and that choice to the next generation so that they might take on leadership (and the world) on their own terms. Since then, 37 women and non-binary people have received scholarships from the Empowerment Fund with a total of $188,000 USD donated to our charity partners in the past two years.

“I know from my own experiences that arming someone with education gives them optionality in the future to take control of their lives. There is nothing I believe more. And despite what we as women are often told, it isn’t and never has been selfish to take care of yourself and to invest in your future.” –Noura Sakkijha, CEO




Mejuri is pledging $50,000 USD in scholarships for low-income women and non-binary people in the United States in partnership with the Jeannette Rankin Foundation (JRF). Named after social and racial justice advocate and the first woman elected into congress in 1916, the Jeannette Rankin Foundation is on a mission to economically empower women to fulfill their post-secondary education in order to support themselves and their children. Over the past 45 years, the JRF has supported over 1,300 women aged thirty-five and older with scholarships towards the completion of their education. 75% of Rankin Scholars head single parent households. In addition to receiving scholarships, JRF Scholars gain access to social support services such as personal counseling for themselves and their families, legal advice, financial advice and support for multiple other situations big and small.

How the $50,000 will be distributed:

- $42,500 in funding (17 scholarships x $2,500 USD each)

- $7,500 in administrative fees and social support services ‍

Seventeen recipients of BIPOC descent will be vetted in partnership with the JRF and selected based on their applications, needs and alignment with our values. All seventeen recipients will be announced In August 2021.




In the United States, Mejuri pledged $70,000 USD to scholarships for Black women and Black non-binary people in partnership with the United Negro College Fund (UNCF). The UNCF envisions a nation where all Americans have equal access to college education and is the United States’ largest private scholarship provider to minority group members. They have helped over 500,000 students earn their college degrees since its founding.

How the $70,000 USD was distributed:

- 10 scholarships x $5000 USD each

- $11,600 USD in emergency funding

- $8,400 in administrative fees

Ten recipients, vetted in partnership with the UNCF, were selected from hundreds of incredible applications based on need and alignment with our values. As of January 2021, all ten recipients have received their awards.



In Canada, Mejuri pledged $68,000 CAD to scholarships for Black women and Black non-binary people in partnership with the Black Business Professionals Association (BBPA). For over 38 years, the BBPA has been advancing Canada’s Black communities by delivering programs that support business and professional excellence, higher education and economic development.

How the $68,000 was distributed:

- 10 scholarships x $5000 CAD each

- $11,200 USD in discretionary (emergency) funding

- $6,800 in administrative fees

Ten recipients, vetted in partnership with the BBPA, were selected from hundreds of incredible applications based on need and alignment with our values. All ten recipients received their awards in November 2020.



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