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Why CEO Noura Sakkijha is Collecting Jewelry for her Kids

April 23, 2021Fine Files

When our CEO Noura Sakkijha shared on her Instagram story recently that she started collecting jewelry for her twin toddlers, Joud and Julia, it struck us as a sweet way to celebrate motherhood and one's children. How exactly does one go about starting a jewelry collection for their youngins? What kind of heirlooms should we be including? This kind of collecting makes sense for the third generation jeweler who's been surrounded by fine jewelry her entire life, but we wanted to hear about it from Noura herself. Below, she shares how to get started, the ritual she hopes to uphold and the pieces she’s adding first.

How did you get the idea to start a fine jewelry collection for your toddlers, Joud and Julia? 

When I first saw the samples for our Diamond Letter Pendants, I knew I had to give them to my daughters even though they’re too young to wear them now. That’s when I came up with the idea of creating this gift that is like a time capsule—each year on their birthday I would add a piece that has a story behind it about what I was thinking at that moment. I hope to be able to give them each their own personal collection when they turn 16, but I’m terrible at surprises. Let’s see if I can keep this one a secret for the next fourteen years!

What Mejuri pieces will you be adding to the collection first and why? 

I started with the Diamond Letter Pendant because it is a personalized gift that’s easy to wear at different ages. I’ll likely start with simple essentials and add more unique pieces as I learn about their personal style and what speaks to their individual personalities.

For now, I’ll start with the Diamond Letter Pendant in the letter J. One of the first pieces we launched that’s really meaningful to me is the Diamond Necklace. It’s the one I’ve had on for years and never take off—so I’d like the three of us to match. 

Their ears aren’t currently pierced, but if they choose to go that route, I’ll add the Sphere Bar Studs as their entry point into ear stacking. Also in the ear department, I would add our Flower Studs which were inspired by a pair that I had when I was a child, so this is a bit of a nostalgic choice. 

I’ve always loved the imperfection of pearls and their different sizes so I want to add the Organic Bead Pearl Necklace which layers beautifully with other pieces. I want my daughters to know that I will love everything about them including the imperfections and I hope they love their own “imperfections” too!

I want my daughters to know that I will love everything about them including the imperfections and I hope they love their own "imperfections" too!

How will you be storing these pieces? 

I got two of the Small Jewelry Box in Beige personalized with a J monogram for Joud and Julia. 

What advice would you give to other parents who would like to do something similar for their kids? 

I think choosing pieces that have significance to you and your relationship with your kids. Start with pieces that are easy to wear. As your kids grow older you will start to know what their personal style looks like and you’ll be able to gear the collection towards their aesthetic. I would choose 14k solid gold pieces because they’re made to stand the test of time. Solid gold doesn’t oxidize and won’t require any maintenance on your part to keep them in pristine condition.

Lastly, what piece of jewelry are you hoping to be given for Mother’s Day? 

This is a hard one to answer because there are so many pieces that I adore. But if I had to choose, it would be one of our Dôme and The City rings or the Pavé Diamond Croissant Dôme Ring. They are very iconic to Mejuri and I love the story behind each of them.


Are you collecting jewelry for your children? We'd love to see it. Tag us on Instagram @mejuri for a chance to be featured.

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