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So Long, 2020

December 29, 2020Trending

It would be redundant to say this year was unlike any other. Yes, it had its ups and (countless) downs, but it also brought us closer together: Closer to our neighbors, our friends, our family, co-workers, even ourselves. Beyond what we’ve seen in any other year, it brought you, our Mejuri community, together—and reminded us that, without you, we don’t shine nearly as bright. 

Join us as we take a little trip down memory lane and look at the milestones of 2020.


Our #ForMyDamnSelf campaign launched

FEATURING YOU AND 75 FINE CREW MEMBERS AS OUR CAMPAIGN STARS

—all self-styled and photographed by you.


WE OFFICIALLY TOUCHED DOWN IN THE UK AND DOWN UNDER,

launching international shipping, and adding two new countries as our Fine Crew grows across the globe.


The first Mejuri TV spot launches and

118 MILLION OF YOU WATCHED AT HOME, ACROSS THE US.


When the COVID-19 shutdown began, we reached out to our community to help and

YOU NOMINATED 200 FRONTLINE WORKERS WHO DESERVE SOME SHINE.


MEJURI LAUNCHED FINE JEWELRY FOR MEN

with nine new pieces for you, them and everyone else. And you loved them—our best selling pieces

SOLD OUT IN UNDER 24 HOURS.


Four Mejuri stores became six with the

OPENING OF OUR AUSTIN AND BOSTON STORES.

Due to the pandemic, we had to do things a bit differently so we created a buy online, pickup in store in store model that kept all of our locations golden.


We kicked off the fall season with our campaign star Paloma Elsesser introducing

FIVE NEW PIECES FROM A NEW ICONIC MEJURI COLLECTION—THE CHARLOTTE FAMILY.


We made gold things with two new friends:

FRAME AND BRITISH VOGUE'S SARAH HARRIS.


$120,000 IN SCHOLARSHIP FUNDS WERE DONATED

via two incredible partners in the first year of launching the Mejuri Empowerment Fund.


85,610:

the number of times you double tapped the three most liked posts on @mejuri. We felt the love

89,379

times when you tagged your gold @mejuri.


In a year of extraordinary action and change, one thing stayed constant.

WE DROPPED A TOTAL OF 52 EDITIONS THIS YEAR,

including Dôme and the City: five rings based on our iconic Dôme design celebrating our home cities across North America. Hint: we’re not done yet.


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